Easyjet

. EasyJet Corporate History Air give-up the ghost is one of the worlds largest industries having generated everywhere $300 billion in revenues in 2001 alone1. Originally, the air break down commercialise was driven by the demand for business motivate as companies became increasingly international in their activities, reflected in the rapid growth in world get by and investment. The leisure market subsequently took off as rising living standards and tautologic leisure time encouraged holidaymakers to travel to destinations increasingly advance a field. A further stimulus to air travel has been privatisation and deregulation of the flight path industry, ending the monopolies and protection traditionally enjoyed by state-owned flag carriers and exposing them to the forces of competition. In Europe, With the expansion of the EU, and the breaking down of trade barriers, the airline industry was deregulated in 1992. This meant that any European airline could fly and land anywhere in Europe. This offered airlines the chance to round routes across the continent and to apply market strategies with greater accuracy. superstar feature of this changed landscape has been the emergence of the no frills airlines, which have achieved rapid growth in market share in the trivial haul European market.

A successful example of a European no frills airline is EasyJet, brainchild of Stelios Haji-Ioannou, the son of a Greek shipping magnate who founded the company, based on the low-cost, no-frills(prenominal) model of the US carrier Southwest, in 1995. Today, he and his family so far hold the majority of the shares. The concept of EasyJet is based on the notion that demand for short haul air transport is outlay elastic that is that if prices for flights are being reduced, more people leave fly. Traditional airline concepts are based on the assumption that airline traffic grows in line with the economy and that sideslip prices will only lead to a decrease in revenues. With the introduction of the ?nononsense concept to the European market,... If you want to get a full essay, order it on our website: Orderessay

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