Harley Davidson

HARLEY DAVIDSON: SIMONS SLIM STRATEGIC ANALYSIS OUTLINE (DONT NECESSARILY BELIEVE IT) INTRODUCTION Harley Davidson appears to be doing well, being financially audio recording and growing. This analysis will examine whether there are strategic problems ahead and propose strategies for the future. The standard procedures of strategic analysis, as adumbrate in Lynch (2000) will be fol ruggeded: first an immaterial analysis, from which opportunities and threats will be identified, then an internal analysis, that will cozy up strengths and weaknesses. Finally, some strategies for the future will be proposed and justified. STAKEHOLDER ANALYSIS A broad(a) analysis of all the potential stakeholders is shown in extension A. From this analysis, both inter-linked stakeholder groups are identified as the most(prenominal) important: the shareholders and the employees, most of whom are also shareholders. The Shareholders are looking for harvesting in profits, the employees for long-term job security and good conditions, and maybe the HD aspect, at work. Their interests are similar in seeking growth and long-term success for the business, and ensuring that employment prospects at the firms home base are retained.

EXTERNAL ANALYSIS Remote and secretive Environments A full scan of the remote & near environments has been undertaken (see Appendix B.) Table 1, below, highlights the most relevant and important trends. TABLE 1: SUMMARY OF MAIN TRENDS FACING THE MOTORCYCLE INDUSTRY AspectTrend politicalLowering tariffs world wide could encourage Japanese & European competition within the US EconomicGrowing world economic system leading to growing demand; Greater use of low cost manufacturing countries to cut costs SocialMore diverse lifestyles smashed that our old customers may be less loyal, but gives potential to new types of customers TechnologicalNew materials and other technologies are broad potential for better large motorbikes at the same or lower cost CompetitorsIncreasing consolidation... If you want to get a full essay, order it on our website: Orderessay

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