Innovation

July - August 2010 | Each year, around this time, we take a carriage at the most promising on trend presentations, as spotted by our sister company Springwise. No surprise, that with the built-in world now battling it out in the consumer arena, the amount of talent, of creativity, of excogitations, is staggering. meet to INNOVATION monomania ; -) We all agree that innovation is the scarcely way to survive in an ever more global, war-ridden business arena. Were talking basically anything that will wedge consumers spending, and preferably the kind of spending that involves sustainable substantiallys, service and experiences. And since everyone from  readiness Godin to the Harvard Business Review is providing you with excellent, inspiring insights and theory on innovation as a mindset, a process, a way of life, wed equal to contribute to the conversation with examples of actual B2C innovations. Tons of em. As we happen it: INNOVATION INSANITY | There will never be a shortage of smart untested ventures, brands, goods and services that introduce on consumers wants and needs. In fact, with the entire world now busy in creative destruction, INNOVATION INSANITY is upon us. So yes, the loads of innovations weve rounded up for this briefing, courtesy of our sister-site Springwise, are just the head of the iceberg.

 Invent, improve, copy… or perish. The link between INNOVATION INSANITY and consumer trends? As focused as we are on uphill consumer trends, we never tire of pointing out that trends are only good for one thing: inspiring you to innovate, to come up with new goods, services and experiences for (or even better, with) your customers. Three more thoughts on innovation: * Innovation is not necessarily about people in white coats puttering about in R&D labs. In our current experience economy, marketing innovation is equally important, and ofttimes trumps technical innovation. * Furthermore, as consumers wants are sometimes frivolous, new products and services can be, too. Really,... If you want to get a full essay, identify it on our website: Orderessay

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