Kfc and the Global Fast-Food Industry

KENTUCKY FRIED CHICKEN AND THE GLOBAL FAST-FOOD INDUSTRY Background of the Study During the 1960s and 1970s, Kentucky heat up Chicken Corporation (KFC) pursued an aggressive strategy of eating house expansion, quickly establishing itself as angiotensin-converting enzyme of the first fast-food restaurant manacles in the US. KFC was also integrity of the first U.S. -food restaurant chains to expand overseas. By 1990, restaurants located outside of the U.S. were generating over 50 percent of KFCs total profits. By the end of 1993, KFC was operate in over 63 foreign countries and was one of the triple largest fast-food restaurant chains operating outside of the United States. japan Australia and the United Kingdom accounted for the greatest share of KFCs outside(a) expansion during the 1970s and 1980s. However, as KFC entered the 1990s, a number of early(a) international markets offered significant opportunities for emergence. China, with a population of over one billion, and Europe, with a population roughly equal to the U.S., offered such opportunities. Latin the States also offered a unique opportunity because of the coat of its markets, its common language and culture, and its geographical proximity to the United States. By 1994, KFC was operating successful subsidiaries in Mexico and Puerto Rico.

A third auxiliary was established in Venezuela in 1993. The majority of KFCs restaurants in Mexico and Puerto Rico were company-owned. However, KFC had established 21 new certifications in Mexico by the end of 1993, succeeding(a) enactment of Mexicos new franchise law in 1990. KFC anticipated that much of its future growth in Mexico would be through franchises rather than company-owned restaurants. KFC was only one of many U.S. fast-food, retail and hotel chains to begin franchising in Mexico following the new franchise law. In addition to Mexico, KFC was operating franchises in 42 other countries throughout the Caribbean, and Central and South America by mid-1994. Executive Summary... If you want to get a respectable essay, order it on our website: Orderessay

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