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Jessica McCarthy Business 1010 4/11/11 Good to Great: wherefore Some Companies Make the Leap…. and Others Dont Jim collins wrote a compelling account book. This telling book is collins tool to communion and teaching what he and his investigate team have wise(p) from five years of research. Good to Great is a book of value, with many key aspects that can be applied in work, at home, and in the social lives of students and adults. Collins begins his book with a bold statement, Good is the enemy of enceinte (1). In other words, the majority of companies never become long because many of them are quite superb. An analogy of this would be an exceeding runner vs. a College runner. What makes an Olympic runner different from a College runner? And how do those aspects attribute to the modulation from being good to being outstanding. Some examples may be; coaches, passion, and hard work. Collins poses a similar question that becomes the basis of the entire book, shtup a good fraternity become a great company, and if so, how? Or is the disease of just being good incurable? (3). To answer these questions, Jim Collins and his research team of 21 plenty embarked on a five-year quest.

Collins and his team identified 11 companies that followed a pattern of fifteen-year cumulative stock returns at or below the general stock market, punctuated by a transition point, then cumulative returns at least three times the market over the next fifteen years (5). semipublic companies were selected because of the availability of comparable data. The fifteen year margin was picked in localise to weed out the one-hit wonders and luck breaks and it exceeds the average essence of time most chief executive officers hold their position. Also, the company had to show its good-to-great pattern independent of its industry. Once the good-to-great companies were selected, Collins and his research team derived two sets of comparison groups. Collins explains the sets precisely; the stolon set consisted of direct... If you want to get a full essay, order it on our website: Orderessay

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