Marketing Orientation

There have been many studies of the term trade preference, and its presence within fundamental laws. Marketing orientation is an approach that companies pullulate which centres its activities towards achieving customer satisfaction through legal marketing. It is where customers form the primer of an organisations performance and overall success. In effect to achieve palmy marketing orientation, a union must organise an effective structure through planning its activities, products and services successfully. This will function the fellowship on focusing its aims and objectives on the needs and requirements of its customers, in order to establish a relationship that will attach performance and success. Market orientation is the organisation wide growth of market intelligence pertaining to customer needs. (Kohli and Jaworski, 1990. p12) Two approaches to marketing taste have been suggested by Avlonitis and Gounaris (1999), focusing on the practices and culture that the company adopts. It has been interpreted by Avlonitis and Gounaris (1999) that marketing orientation is either a company attitude or company behaviour. This is whether a company is customer orientated or focuses on a warlike advantage through marketing orientation.

Other designers have similiar thoughts upon these approaches to marketing orientation. Drucker (1954) believes that customers perceive marketing as an activity involving the entire organisation, rather than being a specific company process. The authors view coincides with the work of Avlonitis and Gounaris (1999), as he focuses on the attitude organisations have in satisfying customer needs. The new(prenominal) side to this approach is the significance of a companys culture towards marketing orientated activities. Felton (1959) states; It is the attitudes and beliefs of a workforce that dominance the level of orientated activities a company strives to achieve, implying the focus is on themselves competing rather than... If you want to get a full essay, order it on our website: Orderessay

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