Marketing Research

1.0Executive Summary From the findings of our research we have arise few issues for black pepper Café: It is important for the cafes to digest good customer service that force out satisfy customer needs therefore this strategy cease provide communication between the retailer and its customer. Furthermore, the retailer in order to be able to communicate with customer could provide feedback forms where it can represent the voice of its customer whilst maintain confidentiality. asunder from that the store layout, lighting, music, ribbon, seating likewise are main factors in attracting and maintaining customer as this issues affects the most where comfortably of the store also affects beside the customer service provided. In conclusion, our client capsicum pepper plant café could amend their customer service skills in order to gain free-enterprise(a) advantage over the otherwise cafes. It is strongly suggest that the cafes should animate the lighting of the store as well as the decoration into modernize environment. 2.0Statement of Management Problem 2.1 Company Background Peppercorn Café started its duty in 1995, it operates as family business owned by Yau Fair Fong and still manages to operate until now.

The café offers mainly western ardor cuisine with reasonable price for many varieties of breakfast and dejeuner set. The café has comfortable lighting which brings more warmth atmosphere inside(a) the café as we walk in more to home environment. The business operating hours were between 8:00 to 15:00 Monday to Thursday, whereas 8:00 to 15:00 and 18:00 to 22:30 on Friday and Saturday. Whilst closed on Sunday and Public holidays but if public holidays falls on Friday or Saturday the Café still open. Peppercorn Café has altogether 6 stave including the owner and his wife. According to the owner that they have lesser provide because their ingredients mainly homemade for example: fresh orange juice squeezed at the juice bar to maintain its taste compared to other café uses... If you want to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.