Marks and Spencer

Over the first three years we will similarly build our multi-channel and international capability. This will develop M&S into an international multi-channel retail merchant, making the M&S brand more(prenominal) accessible to more guests around the world. 3) International While we keep 337 stores in 41 territories overseas, we are essentially a UK retailer that exports. We overhear an opportunity to move on from this and become a more international retailer, reducing our dependency on the UK scotch cycle. We will target International sales (excluding Republic of Ireland) of amid £800m and £1.0bn by 2013/14. We will continue to adopt the appropriate monomania representative for the incompatible markets in which we operate. Our emphasis will be on franchise operations, building strong partnerships in for each one territory. We will use a JV or wholly-owned model in selected markets where it is appropriate. Instead of planting flags we aim to build a leadership position in priority markets. We have already built a strong presence in markets same Turkey and the Czech Republic by opening a flagship store surrounded by a cluster of little supporting stores. We will continue to build local leadership in core markets in this way.

We will also levy selected countries with our online capability to complement our stores on the ground, setting up custom-built websites for specific local markets from 2013. We will develop a sore organisational structure to enable our growth overseas, where necessary reshaping our supply cosmic string and building up our capabilities in international design, marketing and customer insight. http://corporate.marksandspencer.com/aboutus/our_plan Marks & Spencer is the largest own-brand retailer in Britain. Some 15 million people visit their 450 stores in the UK each week. They have 202 stores in 30 territories abroad, over 274,500 shareholders, 65,000 UK employees. They source approximately 30,000 different products from 1,900 suppliers who employ over 100,000 people in over 70... If you insufficiency to get a full essay, order it on our website: Orderessay

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