Pepsi

Asia November 9, 2010, 11:08AM EST text size: TT PepsiCo is Innovating in India PepsiCo CEO Indra Nooyi calls emerge markets her confederacys biggest learning labs for supplying new products and services, write columnists Navi Radjou and Jaideep Prabhu By Navi Radjou and Jaideep Prabhu ofttimes has been written about how such multinationals as IBM (IBM) and General Motors atomic number 18 shifting more than research and development work to acclivitous markets like India and China. Although most innovation currently sourced by multinationals from emerging markets primarily consists of new products or services, our research shows that some bright multinationals such as PepsiCo (PEP) and General Electric (GE) be utilize emerging markets to try out disruptive tune models. These changes could radically transform the very essence of these firms and the way they do business globallyâ€"not just in India or China, however also in the U.S. and Europe. The pilot efforts share two things. They are completely dependent on local partner networks for advantage and they strive to make high-quality products and services affordable to a grownup number of people in a sustainable fashion.

In March, PepsiCo Chief Executive Officer Indra Nooyi announced her vision of transforming the company from a traditional food and drink supplier to a wellness-solution provider. She is committing PepsiCo to make healthy food and beverages affordable and accessible to more consumers worldwide while simultaneously promoting economic and environmental sustainability. To deliver this commitment, Nooyi is radically shifting PepsiCos business model by flipping the proportion between fun-for-you products (e.g., Pepsi drinks and Frito Lay chips) and good-for-you products (sold under brands such as Tropicana and Quaker). Specifically, Nooyi wants to growth good-for-you revenues to $30 gazillion by 2020, up from $10 billion today. Nooyi is using emerging marketsâ€"where packaged food consumption is still lowâ€"to pilot this new business... If you want to get a full essay, order it on our website: Orderessay

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