Tata Nano in Usa

7/5/2011 | Tata Motors| TATA NANO in usa| Executive Summary This due-diligence field of study concludes our findings regarding the feasibility of implementing the Tata Nano, the worlds cheapest car, for expansion into the U.S. market. Taking into context the general environmental analysis, we have concluded that increasing embrocate prices and a stagnant economy have coupled to profit opportunities of market demand for vehicles that are; inexpensive, fuel-efficient and compact with very basic features. The Buy American Act and other U.S. Governmental policies and regulations are such that; emissions and safety standards represent a threat to the viability of manufacturing the Tata Nano in the U.S. without major re-engineering processes in order to make them compliant. These improvements and higher U.S. motor costs could potentially increase the price tag of the Nano to $8,000 USD. gibe to Michael Porters Industry Analysis, the Automotive Industry in the U.S. is fairly attractive due to the low threat of radical entrants, low suppliers power and the low threat of substitutes. In pervert this industry may be fertile for Tata to expand their operations.

The informal resources and capabilities of Tata have been analyzed, and it is determined that their core competencies include operational force and effective design and innovation (fuel and cost efficient). From the Competitor and belligerent Analysis we are able to conclude that the Hyundai Accent and Nissan Versa bow models are Tata Nanos potentially biggest rivals. Moreover, it is plausible to suggest that the Tata Nano would precisely have a temporary competitive advantage in the U.S. In comparing three potential strategy alternatives to wrap up the U.S. market choosing from; Joint Venture, Merger and Acquisition, Greenfield, or to merely animation the Status Quo, we have identified that the acquisition strategy is closely suitable as well as financially feasible. To conclude, we highly... If you pauperism to get a full essay, order it on our website: Orderessay

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