Tiger Biscuits Analysis in Singapore

Table of Contents
1.0 Situation Analysis/Current tradeing cock2
1.1 Current Product2
1.2 Current Pricing3
1.3Current dispersion4
1.4 Current Promotion5
2.0 division Theory6
2.1 Define and condone Segmentation6
2.2Three Benefits to Kraft tiger From Using Market Segmentation6
3.0 Target Market Identification7
3.1Geographic Segmentation7
3.2Demographic Segmentation7
3.3Psychographic Segmentation8
3.4Behavorial Segmentation8
4.0Discussion/ rule of the Target Market Images Chosen Table9
5.0Reference leaning 14

1.0 Situation Analysis/Current Marketing Mix
1.1 Current Product
Providing that node steal Kraft Tiger Energy Chocolate Biscuits (Kraft Tiger), they allow for get several benefits. Since this is an energy biscuit product, node go forth get more energy, 9 vitamins and 6 minerals than consume other biscuit products just as vitamin B, vitamin E, iron, calcium and magnesium (What is Enermaxx? 2011) .
encase is the design and activities of producing the cover or container of a goods (Kotler et al. 2008, 290). Kraft Tiger has several distinctive features of packaging and labelling. Kraft Tiger can a train illustration which explains approximately vitamins and minerals which are contained in the biscuits.



Moreover, Kraft Tiger also have a ensure of its real square chocolate biscuit in the see side of its pack. Like other products, Kraft Tiger also have halal logo for muslims, nutrition information, and expiry date.
Whether the consumer buy Kraft Tiger, they will get some extra services. In the back side of the pack there is information about companys address. Thus the consumer can make their complaints to the company. Consumer goods is the goods several(prenominal) consumerd purchase for personal or family use (Solomon, Marshall, and Stuart 2009, 17). According to that theory, this biscuit product is definetly used by the consumers, not business. For searching this biscuit, customer just...If you want to get a full essay, order it on our website: Orderessay



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