Barthes

Angeles 1
Billy Torres
Professor Wooichin
English 103
April 16, 2012
Barthes Assignment
The term myth hobo be locutioned upon in different forms that can perceive monastic order to think a certain way depending on how we distinguish to look at the situation. Roland Barthes states, Myth is not defined by the objects of its message, but by the way in which it utters this message. In this sense, ads make a major role of how we choose to accept them whether it organism reality or a myth. The ad that promotes Cimzia which is a practice of medicine for Rheumatoid Arthritis is establish on messages that contribute to selling this fruit along with an image to go along with this. The intention of this ad is to sell a overlap that relieves pain delinquent to Arthritis but, the faç fruit drink of this ad is trying to sell the idea of how patients will look and feel after the usage of Cimzia. It is clearly shown because the image is based on a young adult female who appears to be healthy and good looking after the usage of this product in which converts to the idea that patients will get the same results.



For this reason, Cimzia is presented as realistic and absolutely incredible which becomes the advantage that is has over family into believing this false image. It isnt until this ad is broken mound into the system that Barthes created about how a myth comes into existence that decree realizes how the empty substance of meaning affects the ambiguity which leads to mistaking the par for equal because of how natural the image and messages are portrayed due to the fact that it deals with its fragmented history therefor this ad becomes a myth.If you want to get a full essay, order it on our website: Orderessay



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