QuestionWhat was sildenafil?s positioning in the marketplace 2002?? sildenafil citrate?s tar complicate market is a man in his 40 till ?.
?Market leader, because of no competition?Pfizer claims sildenafil citrate has been dispensed by 600,000 doctors and utilise by 20 one thousand thousand men (1*)? sildenafil citrate became a cultural phenomena, was widely discussed with friends, family and correct media so much so that it can now uprise in as a metaphor.
? sildenafil citrate is prescription medicament/ Add allowed in US, not in Europe?In 1998 Pfizer spent $ 53 one thousand million in advertisement? later on undergoing the death in 1998 of 130 patients Pfizer?s Viagra could get back to feet and perform excellent sales results.
?Viagra appeared in 1998, and since 1999 has sales $ 1.5 billion annually. Forecasts predicts that sales of erectile dysfunction drugs go out reach $ 8 billion globally within 6 to s as yet years (1*).
?10$ per pill at sell (2*)? 100 millions pills soldQuestionHow would you characterize the Viagra marking??Viagra has the highest brand recognition of any other pharmaceutical drug in the world (1*)?Thanks to overall importance became a real strong brand, words ?the blue pill? is recognized even without naming Viagra name.
?Personally I associate Viagra brand with older man, sexually, physically and socially active, with partner and sufficient self-esteem to be brave enough to admit the problem.
?Viagra is the best-known global pharmaceutical brand in the world, used by 15 million men with 45 million prescriptions written to date, backed by a wealth of experience, Pfizer spokesman Jeff build said.(1*)QuestionWhat would be the most effective way to position Cialis in the marketplace??I suppose that Cialis should follow directly vie strategy and go head by head with Viagra?s positioning.
?Aggressive marketing campaign in US, what course bleeds into Europe, and educational campaigns in other countries (educating partners)?Cialis should emphasize lifestyle and inspirational images?Cialis should emphasize no side...
If you want to get a replete essay, order it on our website: OrderessayIf you want to get a full essay, wisit our page: write my essay .
No comments:
Post a Comment