Small Business Management - A Case Study

An average business essay (not really economics!) Approx 2200 words. easy structured, lacked on focussed factory concepts!

Enterprise & Entrepreneuralism

Brid captivateown Newsagents - A diminutive Business Case Study

Introduction

Dillons newsagents is a late closing local anaesthetic storage with a Mini-Mart service. The Mini-Mart side of the business is franchised from Dillons to a registered federation: Mr Charles Pettifer and Mr Marc Devis.

Full services are provided in the shop, a paper tar service is also available along with the full co-occurrence of groceries, fresh sandwiches, confectionery, videos, cigarettes and alcohol etc..

The newsagents is located in Stratford upon Avon, on the Birmingham road, slightly half a mile from the town centre and find within a very residential area. Tescos are the adjacent traders to the newsagents.

Nine years past, the newsagents was expanded with the intention of providing the local inhabitants with a kind convenient service. Lack of competition at the time provided gauzy stability and potential for expansion which was enjoyed until devil years ago when a superstore was opened nearby offering a major(ip) threat to business.

Business growth, structure, strategies and competition are to be addressed in the following document. Entirety of information sources and research are obtained from two years part-time employment at Dillons newsagents.

Growth of Dillons:

In 1988, Dillons employed Mr Charles Pettifer as the operable manager, from this date the shop solely provided newspapers and magazines for approximately eighteen months. During this block Dillons were developing their own Mini-Mart theme and as such opinionated to expand the facilities to supply a range of groceries and other ballpark consumer goods as well as the usual news literature. The shop opening hours were also increased from the regular evening licensing hours of 5:30pm, to a more substantial one of 11pm.

At this point, Mr Pettifer decided...

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