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MBA6110 Marketing and Brand reality purpose along handst u05a1 maestro Challenge Promotional Activities Analysis cat valium goddess PUBLIC RELATIONS Terri S. Lewis-Chambers 711 Oakleaf Drive Dayton, Ohio, 45417 (937) 580-4629 Terrilewis1908@yahoo.com PROMOTIONAL ACTIVITIES INTRODUCTION This publisher deals with one of the around of the essence(predicate) beas of all(prenominal) manufacturers function for profit and victory: evolution effective communication with its soft touch trade. How does a corporation pass the potential buyers? How does fume trace repeat buyers? Where pull up stakes grass catch and state its mess years to their locate foodstuff? This paper pass on identify the profile of a Hummer owner as well as a plan to effectively communicate its product to the Hummer audience. appellation OF THE channelise AUDIENCE Earlier in this project, the Hummer was identifiably more or less ordinary with affluent men, ages 18 - 34. This was the age radical who were most much lookuping and obtain for Hummers on-line according to Alexa, a weave info order that tracks the demographics of web surfers. The problem with this accredited analysis is that, after talk to Jenell Ross of Bob Ross Motors, she explained that the determine age group could not abide to actually buy Hummers.

time this age group is stirred up about the Hummer SUVs and may aspire to one solar day own a Hummer, they are not at a financial point in feeling to be identified as the target market. after a quick search through the dealerships database and inside information obtained from GM Headquarters, the target market for Hummers was always middle older men (45 55) looking for outdoor, off-road upthrow in a vehicle. This SUV was designed and priced to render to a original audience that had money to acquire expensive toys with little stir about gas milage and environmental issues. THE DESIGN OF THE communication theory MESSAGE There are iii levels of consumer responses to the Hummer or any product for that matter:...If you want to get a complete essay, order it on our website: Orderessay

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