Bike

BiQue Case Contents 1.BiQue History3 1.1.Organisation4 1.2.The Sales & merchandiseing department4 1.3.The output ratify & Logistics department5 1.3.1.Production in Taiwan5 1.3.2.Production in Holland5 1.4.The monetary department6 2.Marketing Strategy7 2.1.Positioning7 2.2.Objectives7 2.3.The florilegium7 2.4.Pricing8 2.4.1.Consumer prices8 2.4.2.Retail prices8 2.5.Promotion8 2.6.Distribution9 BiQue History In 2004, 2 brothers van Velzen decided to start a fruit bon ton for bikes, BiQue. They lay down out that the supply for bikes in Holland was not truly differentiated. Brands homogeneous Union, Batavus and Gazelle had been on the commercialize for decades and held an mixing that could be draw as old fashioned. Furthermore, they larnd their bikes in Dutch plants and did not source output signal to low wage countries. The cutting edge Velzen brothers saw a untroubled niche market for advanced(a) bikes. Modern bikes tolerate be described as bikes with a specific modern design, inventive looks e.g. available in many another(prenominal) different colors.

Market investigate proved that there would be a posit for these bikes for certain tar entrance groups. Paul and Ruud subscribe to always had a genuinely strong vision almost the company. They know the market genuinely well and have a very go across understanding about BiQues position in the market. They urinate very well unitedly and show strong leaders towards their employees. In 2005 they started to find product facilities in Asia. The two brothers were confident(p) that outsourcing the production of the different split of a bike would be possible. They launch factories in Taiwan who could produce the parts (frames, saddles, wheels etc). These parts were accordingly exported from Taiwan to Holland. By chase this production dodging they could pick at production cost of the bikes bighearted them more bound on the bikes than their Dutch competitors. At...If you want to get a near essay, set out it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.