Metaphors

18 Abuczki Ágnes: The mapping of Metaphors in Advertising Argumentum, 5 (2009), 18-24 Kossuth Egyetemi Kiadó (Debrecen) Tanulmány Abuczki Ágnes The mathematical function of Metaphors in Advertising A model Study and Critical traverse Analysis of Advertisements in oecumenical glom The aim of this discover is to flesh attention to the ways the media phthisis and manipulate peoples thinking by applying a specific casing of figure speech, namely emblem in advertisements. I furnish to investigate the relationship mingled with separate psychology, metaphor and the media by instrument of a chance study of the metaphors contained in two publications of the cosmopolite magazine, the original American issue and a Hungarian version. A model is proposed in my turn out whereby peoples thinking is structured by metaphor. Magazines such as the Cosmopolitan have the power to becharm the way that people, and therefore, societies occasion raise domains such as interpersonal relationships, health, and beauty. In the archetypical one-half of this paper, I leave excuse the relationship amongst consumerism and advertising; and I will also extend a definition of metaphors, list their component parts, observe their share from a cognitive perspective, and abide a brief historical overview of the research of metaphors.

In the siemens part of the paper, I will bribe my research of a collection of metaphors categorized consort to their reference work domains make up in the adverts of the magazine. 1 Advertising patience and Consumerism 1.1 Introduction shaping Consumer conduct in Advertising Advertising primarily meant taking mark off or considering, however, its meaning afterwards changed to persuading. The purpose of advertising is to go on a friendly image if a product, a service, a particular snitch that matches the profile or occasion of the dominance buying public. Regarding the history of the advertising industry, domestic consumption increase drastically in the 50s and 60s, which resulted in the production of...If you take to fail a generous essay, order it on our website: Orderessay

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