An Overview of Marketing

An Overview of merchandise 1 Prepared by Deborah Baker Texas Christian University Chapter 1 right of first publication ©2006 by South-Western, a broker of Thomson tuition. only rights reserved 1 Learning Objectives 1. watch the term marketing 2. Describe quartette marketing management philosophies 3. Discuss the differences between sales and market orientations 4. Describe several(prenominal) reasons for perusal marketing Chapter 1 right of first publication ©2006 by South-Western, a variability of Thomson Learning. every rights reserved 2 Learning Objective Define the term marketing On Line http://www.marinemax.com 1 Chapter 1 copyright ©2006 by South-Western, a piece of Thomson Learning. every last(predicate) rights reserved 3 What is Marketing? A Philosophy An Attitude A Perspective A Management Orientation A Set of Activities, including: Products Pricing Promotion Distribution 1 Chapter 1 secure ©2006 by South-Western, a partitioning of Thomson Learning. All rights reserved 4 What Is Marketing? American Marketing friendship Definition Marketing is an organizational function and a set of processes for creating, communicating, and delivering smart set to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 5 Marketing Creating value Customer value and beneficial relationships Exchange A B Delivering value 1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved Communicating value 6 The Concept of Exchange The approximation that slew give up something to ask in something they would rather have. 1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 7 The Concept of Exchange At to the lowest degree both Parties Something of Value Necessary Conditions for Exchange...If you want to wash up a full essay, order it on our website: Orderessay

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