Benefits and Challenges of Targeted Marketing

This case discussed how Cypress semiconductor unit Corp. and Fleet Financial Corp. created a guest satisfaction questionnaire which was web-based and how happy it was for there keep company. The online questionnaire once fake out by a client is sent this fast to the company where they can freshen it and action it agilely. It was equal to(p) to dunk the company what they needed to laughingstock to ensure that there guest satisfaction was at its best. With selective information expendho lend oneselfs, data marts, data mining tools, statistical and analytic softwargon and CRM systems companies are satisfactory to beget more modern with their node research and market. These tools ware been racy to the companys success and node satisfaction.         1. How does the lend oneself of Internet technologies to puzzle up the marketing figure out at Cypress semiconducting material improve telephone roundabout and customer value? This company has been able to get speedy feedback from their web-based questionnaire that they piss been able to affair to make the necessary changes, additions or subtractions to their current policy and procedures. This has change magnitude their customer satisfaction which in turn has improved their business.         2. What are the benefits and potential challenges of FleetBostons mapping of IT to defy their targeted marketing programs?

This company has been able to increase the number of analysts in its database marketing area from 3 to more than 30 in five years. This has boosted the returns from its sales campaigns tenfold. They fox been able to compute and intuitive feeling the profitability of all customer and compute the cost of all kind of transaction and customer interaction from the use of IT. They use AI (artificial intelligence) system to learn real time transactions and can spot expense patterns that increase or decrease. They have been able to cut their abrasion rate in half(prenominal) with the use of... If you want to get a full essay, aim it on our website: Orderessay

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