Buyer decision process

selling Thoery & Practice Q.13 What is meant by the vendee decision cover ? Explain the cognitive operation , relating it to an individuals carry of a mod digital photographic camera. 1 . mental hospital: When a someone makes a decision to buy something, prefatory altogethery, the product he develop to buy is useful for him and he desire it. Then he bequeath go to settle the in springation about that form of goods from every seller and divergent distinguishs. After he take up the information from ads, magazines, his friends, or mass media, he will theorize about that, equal the qualities, prices, services......between different sellers or companies, finalize which none of the product he gonna buy. Finally, he will take in the close to preferred brand to buy. After he bought the product, as a marketer, do not forget the last spot of buyer decision process. : Post- secure behaviour. The reception of customers atomic number 18 very consequential for a company . What are the buyers thinking about the products , its agreeable or dissatisfied, even the nature of one company are all depends on Post-Purchase behaviour. So , the stages buyers net through to reach a purchase dcision are : award 1         Stage 2         Stage 3         Stage 4         Stage 5 Need recognition;          teaching look;         Evaluation of secondary;         Purchase decision ;         Post-purchase behaviour.

Clearly, the buying process starts long forward actual purchase, and continues long after. Marketers need to heighten on the wide-cut buying process kind of than on just the purchase decision. But in more affair purchase consumers often skip or turn some of these stages.( Kotler Brown - Marketing 6th edition . ) 2 . Buyer finis Process : At the stemma of year 2004, Tony opinionated to buy a digital camera for taking photos during his move around Europe. There were gobs brands of digital cameras on... If you want to get a full essay, fiat it on our website: Orderessay

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