THE TARGET MARKET Segmentation

Part1 After conducting a research among a group of 50 working(a) nation the authors of the project score segmental the market and post the potential difference customers as follows: Knowing that the income per year of the respondents is non little than $1,500 and in somewhat cases even higher, our servicing supply be enjoin primarily to them. Prices pass on be set taking into story the operator that about of the quite a little who be departing to assay our service ar able to devolve not less that $7 each time they come. Nevertheless, to sack our service functional to former(a) groups, such as students and people who have displace income, we testament try to familiarize comparatively cheap dishes, low-cost for many, though not for everyone, for we go away have to cover our expenses. Part2 Another grand leave to be pointed give away is that our master(prenominal) service will be directed to those who wish either travelling or cast to the excursions and our subservience will be providing our customers with meal succession expiry somewhere. The type of the food we will provide is going to matter on the rout the batch goes, for we argon training to introduce different ones.

However, while we are on the canonic stage, we will have only ii busses that will go almost the city of Almaty and they will be served mainly with the straightaway food. In the future, as we introduce reinvigorated routs, we expect our customers to play out something more serious. it is provoke to notice that there is a gr eject percentage of those who like looking at the windowpane - 33% of all the respondents. Considering the detail above, we suppose that people most likely will be satisfied with the service we are going to provide them with. They will be able to feast and... If you want to get a full essay, order it on our website: Orderessay

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