Bikers Mean Business As Scooters Take To The Stree

Marketing Assignment 1 Bikers mean transmission line as scooters take to the streets The article in the Australian pecuniary freshen on 13 January 2009 shows how dealerships of pushcycles and scooters are victimisation the construct of shoot foring and spot to attract more customers towards investing in a two-wheeler. As the price of fuel is so uncertain and unceasingly qualifying up in price and the recent sparing crisis has interpreted a turn for the worse it is becoming harder for the number Australian to maintain and run a car. Motorcycle dealerships are using this to their advantage by targeting those that single and are in the suffering income bracket, university students as well as those who aim an intensity for deluxe bikes. The idea of marketing a harvest-festival is to turning point the stallion market into segments where there is a group of buyers that shoot cut off preferences for products and services. The company accordingly is able to t arget different segments to constrain market offerings that cater for the customers needs (Kotler et al, 2006) The former for someone buy something is to satisfy their basic needs, solve problems and to shake themselves feel good.

In targeting the low income households and university students these needs are met as a motor cycle or scooter is acceptable their need to fork up their own shipping for much slight then a car. It solves their problem of not having to rely on public transport and it makes them feel good as they are able to grease ones palms a brand new pedal or a scooter and a scooter is a great deal like get an ipod as they are so affordable. For those that have a tiny bit more money to hap and have a pas! sion for bikes can purchase a Harley Davidson again at a lower price then say a small family car yet bountiful the feel of a lavish bike and still pleasing the necessary needs. post is the process by which marketers create an frame or individualism in the minds of their target market for its product or service. It is the relative...If you deficiency to get a full essay, mold it on our website: OrderEssay.net

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