Tuesday, February 19, 2013

International Business

Case Study to be prepared for the Exam

Profits and neighborly Responsibility: Chastened Drug Makers Step up Efforts to Bring affordable Medicines to Poor Countries

Amended for exam use from Knowledge@Wharton

A decade ago, pharmaceutical companies came under fire for not making HIV/AIDS treatments widely available to poor nations in Sub-Saharan Africa, where more than two-thirds of all cases are found. By 2011 the labor has made broad accommodations on pricing and access to these do drugss.

scarce creating new medicines for patients in poor countries who cannot pay prices linked to the good cost of creating cures remains a daunting challenge. At pick out is how global companies decide which treatments to work on, and how they manage operations and clinical trials in the developing world.

For drug makers serving poor nations in Africa, Asia and Latin America calls for striking a balance between meeting public health needs and maximizing profits. channelise the companies are codes of ethics and corporate responsibility for doing business. There is a special duty when you are selling medicine as opposed to pantyhose or hubcaps, says Arthur Caplan, director of the Center for Bioethics at the University of Pennsylvania.

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When drug companies put short-term gains ahead of social responsibility, he adds, they much pay a price in bad publicity and a backlash from regulators.

Put differently, The issue of who pull ins drugs developed for them is a very important ethical issue and cuts to the heart of the capacity and weakness of markets, says Michael A. Santoro, co-editor of the 2005 book, Ethics and the Pharmaceutical Industry: Business, Government, Professional and advocacy Perspectives. On the one hand, we dont like it that markets are harsh and unjust, Santoro says. yet on the other hand, its the power of the market that creates the therapies in the maiden place.

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