In 1962 Phil Knight, gear uped a plan to aim low-cost running shoes in Japan and deceive them in the United States as part of his work toward an MBA percentage point at Stanford. After graduation, he teamed up with Bill Bowerman, his get over coach at the University of Oregon, to realize his dreams.
In 1964 with $500 each, they started the ghastly Ribbon Sports Company.
In 1972, Blue Ribbon Sports received a trademark on its Swoosh logo and introduced the Nike post name.
In the 1970s and 1980s used their technological expertise to develop athletic shoes that revolutionized the industry. Nike grew more successful every grade with profits increasing steadily during this time.
In 1980 Nike goes public, offering 2 million shares of stock. The company continued its growth in sales. In just 12 years company revenues went from $1.96 million to $919 million.
sarcastic Issues Being faced by CEO of Nike, Inc.
* In 1984, 29% Decrease in net income from Previous year
* The athletic-footwear industry had generate competitive.
* Another major issue is Maintaining its competitive edge done innovative methods of Marketing
* Domestic Market for athletic shoes was decreasing.
* Consumer Preferences: Consumers were ever-changing their preference from the athletic shoes to a more modern and traditional style.
* Because of foreign operations some risks occurs like recapitulation of currency, export duties, political instability.
* There are 50 companies intercontinental that produce athletic footware, which is becoming increasingly competitive.
SWOT Analysis
Strengths
1. Brand Name
2. Financially Strong
3. Strong Competitive Position
4. Sells variety of models
5. Effective interrogation and Development Department
6. Effective promotional Activities
7. Successful experience be competitive
8. International Marketing Efforts
Weaknesses
1. Use of Contract manufacturers makes it grueling to control quality of production...If you want to get a total essay, order it on our website: Orderessay
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