How AliveNow helped engage the movie-crazy earreach on the PVR Cinemas Facebook varlet.
The Challenge
PVR Cinemas on Facebook (www.facebook.com/MoviesAtPVR) is the official Facebook page with thousands of fans. PVR approached us to assemble what interesting, creative and viral ideas we had in mind to engage with the bouffant fan base on the page. The listening on the page were young and outgoing in nature. They also had a passionateness for movies and were fans of many actors, directors, films, etc. In general we could say that the companionship level of these fans for movies was high. We came up with a mere(a) but viral application on Facebook to engage with the audience on PVR and the fight was a huge success!
Strategy and approach
Knowing that the audience on the PVR page were very passionate about movies in general, we decided to reward the ones with the best knowledge of movies, actors, directors, etc.
We came up with the PVR pip Quotient application.
In this application, a exploiter has to answer five simple questions about movie trivia from Bollywood and Hollywood and if they scored 100% they were rewarded with a PVR movie ticket! We used the Facebook application programme and the Facebook Ads platform to reach the right audience and achieve the desired results.
PVR direct Quotient Application - Landing Page
Application Landing page
Once the user lands on the page, they have to LIKE the page to enter the app and lead part. If a user doesnt LIKE the page he/she cannot take part in the quiz.
Rules
subsequently LIKING the page, the rules of the competition are shown. After reading them, they have to click on NEXT.
PVR Film Quotient Application - Take the Quiz
Take the Quiz!
After Allowing the app on Facebook they will be directed to this page where a user has to click on TAKE THE QUIZ to ferret out out how good their Film Quotient is!
PVR Film Quotient Application - answering Qs
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