Strategic Management Report for Mengniu Group

Executive SummaryMengniu Group is now the Chinese second largest dairy farm enterprise with total assets of 7.6 billion, 30,000 employees and dairy product ability of 4 billion tons annually (Mengniu 2006).

This report firstly provides an overview of Mengniu, which includes number of employees, assets, sales, performance, the casing of products it provides, its location including an organization chart showing the formal social system of the organization, and other relevant background information. And then an abbreviation of the Chinese dairy industry?s external macro environs by using the model of PEST is made. This is followed by an analysis of the Chinese dairy industry?s environment by using the model of Porter?s Five Forces. Finally, an intrinsic concomitant of Mengniu is made by using SWOT model, and recommendations be made for the implementation of the suggestion.

Table of ContentsExecutive Summary1. Introduction2. An Overview of Mengniu3. Mengniu?s Vision, Mission, Goal and Objectives4The spirit level of life cycle of the dairy products industry5. PEST Analysis5.1 Political Factors5.2 scotch Factors5.3 Socio-cultural Factors5.4 Technological Factors6. Five Forces Analysis of China?s dairy Industry6.1 Bargaining Power of Suppliers6.2 Threat of Entry6.2.1 Economy of Scale6.2.2 Product Differences6.2.3 door to Distribution Channels6.2.4 Expected Retaliation6.3 Competitive Forces of Substitutes6.4 Bargaining Power of Buyers6.5 arguing among Existing Competitors6.5.1 Numerous counterbalance competitors6.5.2 Growth Trend of dairy Industry6.5.3 Exit Barriers6.5.4 High Inventory Costs6.6 Conclusion7.



General description of the briny competitor8. Strategic Group Map9. SWOT Analysis9.1 Mengniu?s Strengths9.2 Mengniu?s Weaknesses9.3 Mengniu?s Opportunities9.4 Mengniu?s Threats9.5 TOWS Matrix10. Recommendations11. ConclusionsList of ReferencesAppendix1. IntroductionThe purpose of this report is to provide suggestion to pose Mengniu Group?s current strategies by analyzing its internal situation and external environment of the industry, which includes PEST analysis, five forces analysis, strategic grouping map, SWOT analysis, and so on.

The limitation of this report is that most of the data is mainly from the past research...

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